Social media management
Regular posts alongside your ads.
Grow · Facebook & Instagram ads
Facebook and Instagram ads that reach local customers
Sound familiar? You’ve boosted a few posts, spent a bit of money, and still can’t tell whether it brought in a single customer.
Facebook and Instagram ads (run through Meta) show your business to people based on where they live and what they’re interested in — even if they aren’t searching for you yet. They’re great for promoting a café menu, salon specials, events or new services to people nearby. I plan the campaigns, help with the images and wording, set up audiences and tracking, and report clearly on what’s working. Ad spend is paid directly to Meta, separate from my management fee.
Who it’s for
Is this right for you?
- Cafés, restaurants, salons, barbers and shops with something visual to show
- You’re promoting an event, launch or seasonal deal
- You’ve boosted posts without clear results
- You want to reach local people who aren’t searching yet
What Facebook and Instagram ads are good for
Reach the right suburbs
Target people in the areas you actually serve, within Meta’s advertising rules.
Ads that suit the feed
Images, short videos and wording that feel at home on Facebook and Instagram.
Planned, not just boosted
Proper goals, audiences and placements instead of guesswork boosting.
Clear reporting
Reach, clicks, costs and measurable enquiries, explained simply.
Scope
What Facebook & Instagram ad management includes
Included
- A campaign plan and audience targeting
- Ad wording and creative direction
- Setup in your own Meta business account
- Tracking, with privacy and consent considered
- Ongoing testing and adjustments
- Regular plain-English reports
Not included
- Ad spend — paid directly to Meta
- Regular unpaid posting (see social media management)
- Professional photo or video shoots, unless quoted
- Guaranteed followers, leads or sales
How Facebook and Instagram ad costs work
As with Google Ads, there are two costs: your ad spend, paid directly to Meta, and my management fee — quoted in NZD, with no GST added.
What affects the price
- How many campaigns and audiences you need
- How much creative needs to be produced
- Tracking and reporting needs
- Whether there’s an existing ad account to work with
How it works
How Facebook and Instagram ad management works
You’ll know what happens at every step — and nothing starts until you’ve agreed the price.
Goals and access
We agree what you want to promote, and you give me access through Meta’s business settings — you stay the owner.
Plan and creative
I plan the audience and offer, and prepare ad wording and creative for your approval.
Launch
Campaigns go live on a budget you’ve approved.
Optimise and report
I test, refine and report clearly on results and spend.
Can you run Facebook and Instagram ads for my café?
Yes — promoting menus, events and specials to people nearby is a great fit. We’ll talk through your goals and budget first, then start with a simple campaign.
What’s the difference between ads and social media management?
Ads are paid campaigns designed to reach new people. Social media management covers your regular, unpaid posts. Many businesses use both, but they’re separate services.
Do I need to give you my Facebook password?
No — please never share passwords. Access is granted through Meta’s business settings, so you stay in control and can remove access at any time.
Is boosting a post the same as running ads?
Boosting is a simplified form of advertising. Running proper campaigns gives much more control over goals, audiences, placements and tracking.
Related
Google Ads
Reach people actively searching for your services.
Local SEO
Long-term visibility in local search.
Next step
Want to reach more locals on social?
Tell me what you’d like to promote and who you want to reach. I’ll suggest a sensible place to start.
Prefer to talk? Call 022 393 5450 or message Manpreet on WhatsApp.